![]() NyQuil chicken then becomes a jumping off point for new content: those reaction duets, warnings from doctors, news segments, and even blogs like this one.Įven if some of us can discern stunt from not, there is legitimate concern about this kind of content getting into the wrong hands, just as with Tide Pods and drug-laced Halloween candy. If the point of the stunt is getting people to watch something and share it, it doesn’t matter if the engagement is negative. Like the videos of nachos being assembled messily on a countertop or ice cream being dumped into a toilet, it’s safe to say that NyQuil chicken is primarily a gross-out stunt: something meant to make you to stop scrolling, scratch your head, and think, what is wrong with people? Maybe you are also so outraged that you share it, bringing eyes to both yourself and the original content. But a lack of evidence doesn’t prevent a moral panic - despite slim evidence and many debunkings, the tale of drug-laced Halloween candy persists among anxious parents. While it’s possible that TikTok is taking these videos down (the “NyQuil chicken” and “sleepy chicken” search terms currently bring up a safety warning), a search for the term yesterday before the story blew up only yielded a few videos the fact that so many clips from both TikTok users and news media rely on the same source material also suggests there wasn’t much to work with in the first place. ![]() Try to find NyQuil chicken videos, and most of what comes up are reaction clips responding to the same now-deleted video. The same cycle happened this past January: A NyQuil chicken video on TikTok got enough traction to prompt warnings from news publications. The concept and the photos occasionally circulate on other platforms, not as actual cooking inspiration but more as the kind of gross-out food meme fodder popularized by accounts like and Sometimes, like now, NyQuil chicken breaks out of these bounds of understanding that some food online exists purely as a shitpost. ![]() On 4chan, NyQuil chicken became a kind of “legendary moment” 4chan, Ryan Broderick explains in the newsletter Garbage Day. The internet archive of Know Your Meme dates NyQuil chicken to Ap(there’s your first red flag), when it was posted on the anonymous forum, 4chan (another red flag, given the platform’s tendency toward trolling and shock content). The cyclical nature of NyQuil chicken outrage would suggest the latter. Per the FDA, the risk lies primarily in boiling medication, which concentrates it and creates vapor: “Someone could take a dangerously high amount of the cough and cold medicine without even realizing it.”īut here’s the thing: Before all of these reports made NyQuil chicken mainstream, was this “food challenge” actually a trend - are teens, emboldened by TikTok, raiding CVS to boil chicken breast and cough medicine? Or is this, like eating Tide Pods, more likely another meme manufactured into an ouroboros of outrage? The sheer absurdity of this announcement - of course you shouldn’t cook your chicken in NyQuil, much less eat it - shot the story into headlines this week, with TMZ calling “sleepy chicken” the “latest craze” among TikTokers and national news sites following suit to warn against the dangerous trend. This needed to be said, according to the FDA, because of a “recent social media video challenge,” presumably linked to TikTok. Last week, the Food and Drug Administration issued a warning: Don’t cook your chicken in NyQuil.
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